SEO is a digital marketing tactic used by web developers, bloggers, and marketers. When creating a website, it’s a good idea to use a web builder with good SEO functions. SEO, shorthand for search engine optimization, is the process of search engines crawling through websites and indexing the information. For example, if a person searches “best dog food brands” a search engine will populate with both websites of notable pet food companies and articles detailing the best brands as well. Search engines gather websites that fit the search and present them based on the closest match to the search. Web designers use many tactics are used to optimize search engine performance, some have a bigger impact than others.
To put it simply, good SEO is important because when done correctly, it can get your product or service in front a larger audience. When you go to Google or Bing, how many pages do you typically skim for a result? Probably no further than page one. If you go beyond page one, it’s either because you didn’t find what you needed or you’re just really into the topic. That being said, it’s worth it to put some effort into good SEO practices. Thousands of websites exist for any given subject. Implementing SEO tactics to brings more attention to your page.
Good SEO involves a pages content. However, even before creating SEO-friendly content, it’s important to chose a good website builder for SEO. SEO is a broad concept executed through specific methods. Some web platforms have built-in plugins that make these methods easy to use. The web builders on this list require minimal work from you while providing the best SEO results.
Once again, WordPress is a leader in website builders with good SEO functions. WordPress is given much credit because the SEO capabilities it offers to users via Yoast are probably the most comprehensive. The built-in tools within WordPress’ blog site provide a framework for how to write blogs/articles with good SEO for even the most novice users.
WordPress is the preferred website builder for good SEO because it has top tier plugins for SEO usage. One of the main plugins being Yoast. Yoast is a plug-in specific to WordPress. It allows users to search keywords, finds synonyms for those keywords, monitors usage, checks for readability, reminds you to update pages, and so much more. It’s because of Yoast that WordPress can be a front-runner in SEO best practices for blog sites. The best part about WordPress is that many website creation platforms are compatible with WordPress allowing users access to the best of both worlds.
Squarespace is a newer website builder. However, don’t sleep on the SEO functionality of Squarespace. Because Squarespace is newer, SEO tactics were built into their fabric. Unlike some long standing website builders that have had to update their SEO capabilities over time. That doesn’t mean they don’t keep up with or even lead the trends. Squarespace updates on their SEO functions almost monthly which is great for marketers. Algorithms are forever changing and can be hard to keep up with, so a website that updates on its own, is ideal.
The SEO functions offered by Squarespace include clean HTML markups, making it easier for search engines to index content. Accelerated mobile pages, which means faster websites. Site speed is also something that graded and prioritize by search engines. Keyword search analytics, built-in meta tags, and other SEO functions are offered by Squarespace.
Squarespace is also one of those sites that can be integrated with WordPress, allowing users to access the best of both worlds.
Shopify lands in somewhat of a category of its own, but is still a good website builder for SEO. It only offers eCommerce websites. So bloggers, influencers, media, and digital professionals probably won’t have much use for it unless they’re selling a physical product. The good news for those who use it is Shopify’s SEO functions are easy to use. For each page added to a site, users can create separate keywords and meta tags. Because Shopify is specifically for eCommerce sites it has built-in software to help your products rank high in search engines.
Even with only basic SEO functions, Shopify is still relatively competent. Though made for eCommerce, Shopify still allows users to include blogs. Blogs are great for SEO because they are like landmines for keywords. The blog function and separate-page SEO capabilities are great. Apps and paid plugins are also an option for Shopify users wanting to boost their search engine presence.
Here’s a good website builder for SEO that doesn’t get talked about enough. Weebly has some of the more advanced SEO capabilities of the website builders listed on this page. While Weebly is a drag-and-drop platform, users can control meta-data, keywords, and code within the site such as the header and footer. The by-page SEO functions are similar to the built-in functions used by Wix and Shopify.
Weebly is a good website builder for SEO because it auto sizes your images opting for faster load times. Weebly also gives the users the option to update meta and alt tags for images, thus improving a website’s SEO. Lastly, but certainly not least is the good old blog function. Weebly gives the option to add a blog to your website. Again, blogs are SEO goldmines.
Coming in last but certainly not least is Wix. This site builder has been around longer than most new site builders. Though at one time Wix had a reputation for being outdated, they have updated their capabilities. Many believe that Wix struggles when it comes to SEO, but that is becoming somewhat of a myth. Though Wix’s SEO may not be as user friendly as Yoast and WordPress, Wix is still a heavy hitter.
Wix has proven their sites have no issues being ranked by search engines. Wix is a good website builder for SEO. Within their blog function, Wix allows users to set meta tags, search engine descriptions, and other fields for Google users, much like the Yoast capabilities for blogs. Wix also has a Google, and other SEO=specific tools like the ability to set SEO-patterns, URL-redirects, and sitemaps. The only downside is some of these functions can be hard to use for non SEO-experts. Lastly, Wix has fast loading times which is prioritized by search engines.
Ultimately, choosing the right site builder depends on the specific needs of the business. Wanting to use a website builder to create your website is far easier than creating it from pure code in Adobe. Lots of founders want to do everything themselves. While creating something for yourself does feel great sometimes its better to hire a professional. Hiring an SEO-expert can take your site from good to great. Hiring a design professional that’s well versed in both SEO and making you site both beautiful and functional can take a website from great to getting sales.
The good news is, even if you haven’t used one of the preferred SEO-friendly website builders, good SEO rankings are still achievable. It just takes the know-how. If you are in the market for a new website, and would rather not have to deal with all of the small details of design and SEO contact Rooted Webs for a quote on your custom site.